An unexpected fashion collaboration is coming forth this fall…is everyone ready for a Target & Neiman Marcus collaboration???? I know I am. This fall Neiman Marcus & Target plan to release a Holiday Collection featuring 24 CFDA designers. The line will be composed of 50 items that will be sold in both retailers on Dec. 1st from designers like, Marc Jacobs, Diane Von Furstenburg, Oscar de la Renta, Derek Lam, among other designers. The price point will range from $7.99 to $499.99.
Target is really becoming a real name in the fashion industry, which is great to me because I go to Target atleast twice a week! Especially, with all of the high fashion collaborations they have had in the past. This seems like the most interesting being that Target is more mass appeal & Neiman Marcus has a set higher priced customer. Wanda Gierhart, senior vice president and chief marketing officer at The Neiman Marcus Group, described the parternship as a “modern approach” to cross-shopping. “Customers love innovation, and they want a surprising shopping experience,” she added.
Not many other details have been released , but I will keep posting on any new developments on this project!
What do you guys think of the announcement from Target & Neiman Marcus?