The biggest day for the music industry will take place in five days, The Grammys! Often deemed the “Superbowl Sunday” for music, the grammys are the night for everyone in music to celebrate. The biggest question is always: Who will win? And with every category, you sit on pins and needles watching to see if your favorite artists name is called. Then, you can gleam in glory.
This year Pepsi is sponsoring the category for Best New Artist:
2013 BEST NEW ARTIST:
Can I say I am sooo obsessed with Alabama Shakes? I wasn’t very knowledgeable in all their music prior to their Grammy nomination, but after a few hours of research (aka googling and searching them on youtube) I can say I was instantly a fan! They have a very raw and soulful influence, yet still have the presence of a rock band. Fashion wise, the Alabama Shakes seem not to be the most fashion forward but being that Brittany’s voice is so powerful that’s the last of their worries. The lead singer, Brittany Howard, has such a distinctive and strong voice. She will be forever remembered and has been compared to greats like, Janis Joplin. Alabama Shakes are also nominated for Best Rock Performance and Best Rap Album.
Fun. Fun. Fun. What can I say? The second I heard, “We are Young” I was instantly taken into their world through their music. They have a very cool, hipster style when you see them and their music gives you a rock hispter sound. The music they make is always unique with the voice of Nate Ruess. Fun. may be taking over the grammys this year with six nominations. I have my fingers crossed for Fun. ,because they are up against some really heavy hitting acts. (Oh, and it’s so not weird putting a period on the end of fun every time I type it!)
Hunter Hayes is the next country heartthrob. When I googled him, there were a million fan sites of girls who are wooing over his fresh, new sound. He has a very clean and commercial friendly look that fit his music style. He has a great country sound that still has pop appeal. I would label him the male Taylor Swift. Which clearly is compliment, because she has won six Grammys and is nominated for three this year.
You may not know it, but you have definitely heard The Lumineers before. The hit song, “Hey Ho!” is a very popular hit that has been in many commercials and on the radio frequently. The Lumineers give me a Swedish yodelers vibe with their clean, iconic style. They are a modern folk rock band and their success has shown the growing appeal of folk music.
If you haven’t heard of Frank Ocean, you have been living under a very big rock for the past few years. With hits like, “Novocane” and “Pyramids” Ocean has played on your computer, radio, or ipod for sure. He has begun to redefine R&B music with his fuse of tech/indie elements added with classic R&B influences. The true definition of a new artist that has definitely blown up over a short period of time.
Personally, I am hoping for Fun. or Alabama Shakes because I feel they show a great diversity to the music industry. I know Frank Ocean is a favorite pick to win, but anyway it goes all of the artists are very deserving.
Next post I will go over the biggest award… Record of the Year!
Feel free to check out thetrappedfashionista.com and comment on who you think will win!